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Maximizing the Value of an Event

Valerie Simon Tomorrow, November 18, at 9pm eastern, my BurrellesLuce colleague, Debbie Friez, will be joining the #PRStudChat (PR Student Chat) community on Twitter as part of a special panel of...

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You’re “Engaging” Oprah… Now What?

Valerie Simon There has been much discussion of late regarding influencers. How do you identify an influencer?  How do you measure their value? And how do you talk to people who don’t necessarily...

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Without Power, What’s a Social Media Junkie to Do?

Ruth Mesfun* Over Halloween weekend, the Northeast faced an unprecedented snow and ice storm, atypical for this time of year, leaving over 2.5 million people from Maryland to Maine without electricity....

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